Visual identity
Client
Cooking
Place
Rio de janeiro Brazil
Year
2020
Cooking is an artisanal sweets company created by Marcus Gomes. The sweets catalogue is very creative, ranging from traditional cookies, stuffed cookies, pies, brownies and cupcakes, to a mix of cupcakes and cookies. Cooking comes from English, meaning “to cook” and was the name chosen because it sounds like the product that started it all, cookies.
The logo is made up of iconography that refers to two cookies, forming the two O’s of the word and the handwritten font brings proximity to consumers, it is friendly and expressive, in addition to guaranteeing the idea of artisanal. Orange and yellow bring a feeling of hunger when together, also being optimistic colours. Purple, and orange itself, bring creativity to the brand. Plus, the 3 colours in this more saturated tone, are very modern and cheerful.
