Visual identity
Client
Thaiane Moulin
Place
Rio de janeiro Brazil
Year
2021
Thaiane Moulin is a nutritionist with love and experience in the Maternal Child field. Her brand's mission is to help people build a good relationship with healthy eating since childhood because she believes in a world where real food is valued, pleasurable and protects against diseases.
The main font of the nominative logo is cursive as it generates rapport with the public, is less rigid and more extroverted. Even so, it guarantees the professional position of the nutritionist.
Blue was chosen because it is a colour that conveys reliability and responsibility and pink is the color of love and creativity, everything to do with the target audience. Desaturated tones are more welcoming and calm, as well as reminiscent of children's universe.
